My Audition for Hammer & Coop's Second Life Music Video

Hammer & Coop's Second Life Music Video

The marketing firm Millions of Us is one of the more interesting organizations I have dealt with while playing Second Life. They have done a variety of projects cross-marketing First Life products in Second Life, all of them fun, some of them more successful than others.

One of their most successful projects is Hammer and Coop, a lighthearted parody of 1970s and 1980s action TV (particularly, David Hasselhof's Knight Rider) which also serves as an informercial of sorts for the 2007 Austin Mini Cooper. Jim Turtledove plays a clueless but dauntless private eye named Gerard Hammer who is reliant on his supersmart talking car Coop for much more than mere transportation (even though Coop certainly provides awesome transportation.)

So far Hammer and Coop exists only as a series of YouTube videos and as primt ads in magazines like Wired. But I am sure the franchise will expand in the future. (I would be shocked if it didn't.)

See:

My avatar recently (March 15 2007) auditioned for a spot in Hammer and Coop's music video, where Hammer lipsynchs to John Wetton's powerful vocal on Asia's classic single "Heat of the Moment." I was one several avis who cavorted around on stage (with Hammer himself) while a video of the First Life Hammer played on a giant screen behind us. I had to hear the song two dozen times in a little more than an hour's time: it stood up surprisingly well to the repetition. I wore a fairly authentially 80s-ish outfit: a nifty rust-colored ensemble in a fairly polyester-like texture, by *Dazzle. I looked nice, although I was monochromatic and kind of blended in to the background more than I should have. My outfit was good enough to win a prize.