Katrina Swett's "Hurting" commercial

Additional commentary by Tim Horrigan; August 21, 2010 & September 4, 2010



Congressional Candidate Katrina Swett took her funny last name and made it the leitmotif of her first TV commercial, which began running four weeks in advance of the September 14 primary. The repeated use of the word "sweat" turned a generic campaign ad into— something unique.

Her husband, former Congressman Dick Swett, was born with his name, but Katrina Lantos chose to share the name Swett. If she wins— and I believe she will win— Dick & Katrina Swett will become the first married couple to fill the same U.S. House seat without a death or divorce intervening. (Marc "Mr. Chelsea Clinton" Mezvinsky's parents were both Congresspeople, but they represented different states.)

Here is the commercial:


Original URL: http://youtu.be/oNHmbUeyLc4



The opposing Annie Kuster campaign fired back with this snarky retort, officially attributed to communications director Neil Sroka: "Katrina's working up quite a sweat attacking Wall Street lobbyists considering she was one herself. Swett's attempt to mislead voters really stinks." Kuster was herself a lobbyist but not a Wall Street one.



 [September 4, 2010] A subsequent commercial features Katrina Swett's numerous and handsome family: three of her seven adult children proudly repeat the family name while gently warning various special interests that they are going to "sweat" when their mother comes to Washington.


Original URL: http://youtu.be/55kc-rwNRKI



See Also:



 Swett lost the primary on September 14, 2010, and frankly she lost by an embarrassingly large margin:

Kuster

25431

70.9%

Swett

10100

28.2%

Write-ins

320

0.9%


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